Category Archives for "Software Comparisons"
Hubspot vs. Infusionsoft: Which Marketing Software is Right for Your Business?
Automated marketing software is used so businesses can accomplish repetitive tasks and analyze data easily. There are many automated marketing platforms available to Hong Kong businesses. But which one to choose?
There are two platforms that you should consider: HubSpot and Infusionsoft. Although both platforms have their strengths, it’s important to figure out which one suits your needs. There are a couple of things to consider.
Infusionsoft was established in 2004 and has around 12 000 clients. They have received a US$54 million investment from Goldman Sachs which is one of the leading multinational investment banking firms.
HubSpot was founded in 2006. They have 8 000 clients and 400 employees. Altimeter Capital and Cross Creek Capital transferred US$34 million in funds.
Infusionsoft has a slight advantage over Hubspot in terms of experience. They are also the platform most of the companies decide to go with. Although Infusionsoft has a 2-year head start, Hubspot is quickly growing. Thanks to funding, HubSpot is predicted to be in pre-IPO territory.
HubSpot and Infusionsoft have similar goals for Hong Kong businesses. They promise to draw in more website visitors, convert those visitors into prospects, turn those prospects into revenue. But although their offerings sound the same, they have different platform functionality that allows them to reach these goals.
Content Management System
HubSpot offers a Content Management System (CMS) which lets you build a potential foundation. It has advanced features that simplify workflow. This is great for Hong Kong business owners who aren’t good with technology. It also has great features and analytical tools for search engine optimization.
On the other hand, Infusionsoft does not have complete CMS functionality. Instead, you need to integrate your current CMS to Infusionsoft. So if you have a website on WordPress for example, Infusionsoft would plug in your site. This is a convenient way to attract visitors to your site.
Call to Action
Calls to action are important for converting visitors into prospects. HubSpot lets you create graphical call to action buttons and landing pages using their tools.
You can make landing pages on web forms with Infusionsoft. But you will need to make your call to action graphics with external software and then place them on your website.
Both Infusionsoft and HubSpot have great email functionality. Infusionsoft has a user friendly graphical interface. It’s helpful for people who are good with visual presentation.
Both platforms have lead scoring which lets you keep track of your sales process much easier. InfusionSoft has an interface while Hubspot focuses on a numeric lead grading system.
Both platforms have good analytic capabilities. But since Infusionsoft is focused on the eCommerce sector, there are additional features catering to online shopping that can not be found in HubSpot.
Sales Channel Structure
HubSpot and Infusionsoft both sell directly to end users. HubSpot does this with an established Value Added Reseller. They work with a network of consultants, agencies and third-party providers.
Infusionsoft sells through Certified Consultants, Referral Partners and third party providers.
Both of them generate revenue directly from support services.
HubSpot has better integration with applications. They have more than 150 applications available. The applications have different functions for core areas like SEO, social media, mobile and more. Hong Kong businesses can also use the Application Programming Interface which lets you design your own program within HubSpot.
Infusionsoft only has 80 applications. The applications cover important aspects like accounting, business management, analytics and more. They don’t have as much customization as HubSpot yet but they are currently working on a Developer Network so that end users can create custom integrations.
Price, Training and Technical Support
Both HubSpot and Infusionsoft are offered in three versions. These versions have different costs and in-depth functionality. The total cost of ownership depends on which package you pick.
The training also varies depending on which version you choose. The less expensive versions offer basic training. But if Hong Kong business owners prefer a more in-depth training, the more expensive versions provide a more thorough experience.
They also have technical support that will assist you even after the training. Infusionsoft generally has better customer support waiting times (around 6 minutes). Hubsoft has an average of 10 minutes.
So what software is better? It all depends on your business priorities. Hong Kong businesses have different needs. So it’s important to consider the different features, price and structure of HubSpot and Infusionsoft. Both of them are good platforms that are still growing and they will continually develop and improve their features in the future that will help your business.
Selecting the best eCommerce platform for building, managing and supporting an online store is important because it can spell the success or failure of your business. Deciding which type of eCommerce platform to go with is also an essential choice that small business owners need to make since they have to deal with a limited amount of resources and small budget.
For example, you are a Hong Kong business owner who plans to create an online store. Or you might have a current online store, and are planning to move your current store to another platform in the near future. If so, you will be choosing from a lot of eCommerce platforms available in the market. Shopify and Magento Community Edition (aka Magento) are two of the most widely used ecommerce hosted solutions today. However, they are very different and it is important to be aware of these fundamental differences before making a final decision.
Magento is a free, open source software while Shopify is a tool you need to pay for.
Shopify is a “hosted” platform which means that they will take care of the creation of your website for you.
Meanwhile, Magento will require you to provide your own hosting, installation, set-up and configuration. This task needs a medium to high level knowledge of web development and programming.
With these two differences in mind, you can find a more detailed comparison of these two solutions below.
Basic online store functionality
Both Shopify and Magento offer basic store functionalities that are reliable and easy to maintain. However, Shopify is more user-friendly and easier to set up than Magento.
Shopify has a “starter” plan (US$14/mo) which limits you to a maximum of 25 store items. Meanwhile, Magento offers less restrictions on the number of items. Don’t fret though! Other Shopify plans allow an unrestricted number of items to be added to your store. Keep in mind, however, that although Magento allows a virtually unlimited number of products, your host (server) performance and site loading speed might be reduced especially if you add too many products to your Magento store. But you don’t have to worry about this with Shopify since it is a fully managed and hosted solution.
Calculation of shipping charges
Both platforms make it possible to have flexible options for shipping charges calculation. This is one of the most basic and essential aspects of selling physical goods via an ecommerce store.
Coupons and discounts
Shopify has a big disadvantage when it comes to discounts. This feature is not available on their starter plan but it is offered on all the other plans. On the other hand, Magento allows the creation of discount codes and coupons.
Payment gateway options
In terms of payment gateways you may benefit more by using Shopify since it supports up to 70 payment gateways. Meanwhile, Magento offers support for a much lower number. More gateways, however, can be added to your Magento store via third-party add-ons.
Themes and templates
Both Shopify and Magento have a wide range of themes and templates so you can customize your online store with a look and feel that will suit your products and your taste. While Shopify may offer less free themes than Magento, these themes are generally more modern looking compared to the Magento themes.
Paid themes are offered by both platforms. However, Shopify is a more expensive choice since their premium themes start with US$80 per theme. On the other hand, Magento paid themes start at as a low as US$1.
Both platforms also offer a good number of responsive templates (ones that have designs that work well across a range of commonly used devices which people use to get online). These responsive templates are great because our world is increasingly becoming more interconnected via social media. There are free ones as well as paid.
Apps and add-ons
Magento may be a better choice here as it offers over 5000 apps and add-ons which you can use to enhance and expand the functionality of your online store. No doubt, this is due to the open-source, community driven nature of the platform. Meanwhile, there are only 100 apps available in Shopify. The pool of options offered by both platforms is a mix of free as well as paid-for applications.
Multilingual functionality is not available directly on Shopify. If you need to create a full multi-lingual store, third-party/paid apps are available for Shopify. Another option you can consider in Shopify is to custom-code your theme/templates with a simple or advanced interface. Magento offers built-in multi-lingual support.
Both platforms offer extensive SEO capabilities that allow you to drive more traffic into your store via search engines.
Shopify offers easy blogging functionality as an integrated feature. On the other hand, Magento does not have this feature on its own. You will need to use a plug-in. The upside is that this plug-in is free.
Both platforms offer a lot of customization capabilities through an advanced interface that allows you edit the raw HTML/CSS code directly. This will give you total control over the design of your store. However, as mentioned above, Shopify is a better choice because it provides a simple, menu based method. You can easily change the basic attributes of your store such as fonts, colors, etc. Magento is a bit tricky to use since it allows complete freedom with customization. So it can only be navigated by those with extensive web programming and HTML/CSS coding skills.
EASE OF USE
Shopify and Magento are both fairly powerful eCommerce Platforms and they come with user interfaces that are well-designed and thought of. Hong Kong enterprise owners can get their businesses up and running in no time!
Again, the advantages and disadvantages lie with the freedom both platforms offer. Shopify, though limited in options, is very user-friendly. It even has a wizard mode that allows even novice users set-up their stores step by step.
Magento, although it offers fewer restrictions to your options, is not a hosted solution, so building up your store with it requires processes that typical users would not find easy or convenient to do on their own.
Shopify does not charge any fees for set-up. They have a 14-day free trial wherein you can test and evaluate the functionality and features offered by their eCommerce hosting platform.
There are four different plans available in Shopify. These plans come with monthly fees ranging from US$14/mo to US$179/mo.
On the other hand, Magento requires your own hosting which can cost you anywhere from US$5 to US$100 dollars monthly. HostGator and BlueHost are two reliable, popular and inexpensive hosting providers you can purchase for your Magento store.
You don’t need to pay for any bandwidth fees with Shopify. Under Magento, however, this will depend on the hosting provider you used for hosting your store.
If you use Shopify, you won’t have to pay for any additional transaction fees if Shopify’s payment gateway is used. If you are using any other gateway (such as Cash On Delivery, for example), Shopify’s transaction fee structure will be as follows:
Other than the gateway provider’s fees, Magento does not charge you for transaction fees.
There are plenty of free and unpaid themes available in both Shopify and Magento. Shopify and Magento premium theme prices start at US$80 and US$1 respectively.
Both Shopify and Magento are fairly powerful eCommerce hosted solutions but Shopify is simple to operate and more user friendly.
Magento, while free itself, requires you to purchase hosting and carry out all the software/system set-up and installation yourself. This will require you to have the technical skills and knowledge to properly set it up.
Both these platforms provide a similar set of features, and what platform to choose ultimately depends on your business needs.
If you own a small company and simply would like to setup an online store with some basic functionality the reduced complexity of Shopify will help you get your store off the ground as quickly and painlessly as possible.
If you envision your platform to have a wide range of features and you want to build not just a shopping cart but complete eCommerce platform where you can manage your orders, shipping and client’s feedbacks you should choose Magento. However, keep in mind that Magento will require substantially more configuration to get it into a usable state.
Where both of these systems fall short are when integrations with 1st or 3rd party software that goes beyond basic eCommerce functionality such as social platforms, digital media, and proprietary algorithmic content curation. Both systems have difficulty integrating functionality that is not inherently eCommerce functionality, as they process and display information based on established eCommerce processes and workflows. For example, if you would like your store to be a shopping experienced wrapped around a social media platform then Magento or Shopify would have a great deal of difficulty being tailored to exist a subsystem of the greater ecosystem.
No matter which you decide works best for your business, GreyLoud is experienced in delivering beautifully tailored experiences across all the platforms.